Social Media Marketing

Master social media marketing with Sprout Social. Discover resources, guides, and insights to drive results and grow your online presence.

Featured

Categories
- Social Media Marketing
Social media marketing: What it is and how to build your strategy
Published on February 19, 2025 Reading time 33 minutes
Categories
- Guide
- Social Media Marketing
Social Marketing Guide: 7 Steps To Creating a Winning Strategy
Categories
- Social Media Marketing
- Social Media Trends
80+ Must-know social media marketing statistics for 2025
Published on February 20, 2025 Reading time 10 minutes

Branding & Creative

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Categories
- Branding & Creative
- Facebook
Always up-to-date guide to social media image sizes
Published on June 26, 2025 Reading time 15 minutes
Categories
- Branding & Creative
- Social Listening
The top brand management softwares to build & protect your brand in 2025
Published on June 20, 2025 Reading time 5 minutes
Categories
- Branding & Creative
- Facebook
Always Up-to-Date Guide to Social Media Video Specs [Facebook, Instagram, TikTok, X, YouTube, LinkedIn, Pinterest, Snapchat]
Published on June 9, 2025 Reading time 16 minutes

Social Commerce

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Categories
- Retail
- Social Commerce
What is social commerce? Stats, trends and tips marketers should know for 2025
Published on May 20, 2025 Reading time 17 minutes
Categories
- Social Commerce
- Social Media Strategy
How live social shopping is driving brand results
Published on March 14, 2025 Reading time 7 minutes
Categories
- Customer Care
- Social Commerce
‘Tis the season for scrolling: 89% of consumers say social media influences their holiday shopping
Published on November 4, 2024 Reading time 5 minutes

Social Media Advertising

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Categories
- Instagram
- Social Media Advertising
Instagram advertising guide: How to run successful Instagram ads
Published on June 25, 2025 Reading time 13 minutes
Categories
- Social Media Advertising
- Social Media Engagement
Organic vs. paid social media: A hybrid strategy that works
Published on June 18, 2025 Reading time 10 minutes
Categories
- Social Media Advertising
- Social Media Marketing
TikTok Promotion: Boost your visibility in 2025
Published on May 30, 2025 Reading time 7 minutes

Social Media Engagement

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Categories
- Social Media Engagement
- Social Media Marketing
17 ways to get more followers on TikTok in 2025
Published on July 10, 2025 Reading time 11 minutes
Categories
- Instagram
- Social Media Analytics
36 essential Instagram metrics to measure performance in 2025
Published on July 7, 2025 Reading time 11 minutes
Categories
- Influencer Marketing
- Social Media Content
Top fashion influencers in Australia: 28 creators brands should know
Published on July 3, 2025 Reading time 7 minutes

Social Media Trends

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Categories
- Influencer Marketing
- Social Media Content
25 powerful Australian beauty influencers for your brand
Published on July 15, 2025 Reading time 8 minutes
Categories
- Webinar
- Social Listening
Be So FR: 2025’s Greatest Social Moments (So Far)
Categories
- Social Media Content
- Social Media Marketing
PPR special edition: The best brands on social media in 2025 (so far)
Published on July 10, 2025 Reading time 20 minutes

Social Spotlight

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Categories
- Influencer Marketing
- Social Media Strategy
Post Performance Report: Influencer marketing campaigns taking over our feeds
Published on March 20, 2024 Reading time 8 minutes
Categories
- Customer Care
- Social Media Trends
Post Performance Report: Brands transforming social customer care
Published on February 26, 2024 Reading time 8 minutes
Categories
- Template
- Employee Advocacy
An Employee Spotlight Template for Celebrating Your Team

Video

Categories
- Social Media Marketing
- Social Media Strategy
The YouTube algorithm: how it works and tips to optimize in 2025
Published on June 13, 2025 Reading time 11 minutes
Categories
- Branding & Creative
- Facebook
Always Up-to-Date Guide to Social Media Video Specs [Facebook, Instagram, TikTok, X, YouTube, LinkedIn, Pinterest, Snapchat]
Published on June 9, 2025 Reading time 16 minutes
Categories
- Branding & Creative
- Instagram
22 Instagram apps for producing must-see content
Published on April 22, 2025 Reading time 8 minutes