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Quantify the impact of your social media performance—in seconds

Stats by Tag#crypto5357%#taxseason4055%#financeplanning2109%42%36%22%Engagements77543%

Get an extensive analysis of your social media presence

Sprout’s analytics tools unlock deep insights to learn what resonates with your customers, identify market trends, and prove the ROI of your social impact so your organization can strategically wield social to increase future business impact.

Streamline your reporting

Leverage network specific, cross-network, paid, competitive and internal reports to highlight your most important data in visuals that tell a story

View data from different perspectives

Use interactive charts and graphs to visualize performance and isolate the most important information.

Separate paid & organic performance

Distinguish between organic and paid performance to see how well each performs individually and improve future strategy and tactics.

Streamline your reporting

Leverage network specific, cross-network, paid, competitive and internal reports to highlight your most important data in visuals that tell a story

View data from different perspectives

Use interactive charts and graphs to visualize performance and isolate the most important information.

Separate paid & organic performance

Distinguish between organic and paid performance to see how well each performs individually and improve future strategy and tactics.

See how your team can analyze your content performance.

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Maximize the business impact of your content with these features

Example of a social media paid performance report.

Paid Performance Reporting

Evaluate social advertising across channels and audiences to identify top-performing campaigns and optimize future ad spend.

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Example of a hashtag performance report.

Hashtag Tracking Tools

Discover which hashtags your audience is already following so you can use them to increase your reach and grow your following.

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Profile Performance Report

Access a high-level overview of performance across all connected profiles to quickly evaluate social growth.

Tag Report

Access an overview of your inbound and outbound tagged messages to easily analyze volume, performance patterns and campaign effectiveness.

Post Performance Report

Analyze cross-channel performance at the post level to understand what resonates and why.

Competitor Reports

Track competitor performance across social media to benchmark against your organization’s performance and to identify new opportunities in your industry.

Case Team Activity Report

See how quickly and how often individual users reply to social messages and complete assigned cases to measure team productivity and improve customer care.

Network Reports

Dig into your individual profiles performance across a specific network—Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTube and Pinterest—to identify opportunities and network-specific strategy.

Discover more advanced analytics and reporting features.

View Premium Analytics features

3.7Msocial messages tracked

Fifty & Five tracks 3.7M social messages annually.

Before Sprout Social, there was no real way to see what the return on our messaging was. I pretty much live in Sprout’s Group Report and from there, I’ll drill down to see which profiles are getting maximum engagement, including how many messages have been sent out this month and the impressions that those messages are receiving, which helps us to better evaluate what the next steps should be for the program and our future strategy.”

Melissa Fasano

Director of Audience Engagement

Our team provides the C-suite with the typical monthly metrics—impressions, engagement, new followers, etc. But it’s the Potential Reach we provide quarterly that really shows them the extent of our social media messaging and proves the power and value of social media versus traditional press and advertising.”

Sean Anderson

Communications Specialist

If somebody drops by with a last-minute request to pull some numbers, it’s very easy for me to just run a Tag Report and spit out impressions and clicks and engagement around that campaign rather than going back and digging through data and putting together a report manually every time someone asks.”

Bret Neuman

Head of Social & Video Media at Rover

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Example of a monthly social media profile performance report including: impressions, engagements, video views, post click links, and audience growth.

Frequently asked questions

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